1. Tell your potential customers special events your business has sponsored. It could be charities, fund raisers, charity auctions, etc.
2. Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize.
3. Tell your potential customers some valuable info. This will create rapport with them. It could be tips, a how-to excerpt, etc.
4. Tell your potential customers about reviews of special events your business attended. It could be trade shows, seminars or conferences.
5. Tell your potential customers stories about your customer service. It could be how you help a new customer, an award you won, etc.
6. Tell your potential customers stories about your employees. It could be about why they like to work for you, their personal profile, etc.
7. Tell your potential customers about milestones and goals your business has achieved. It could be a sales goal, customers served goal, etc.
8. Tell your potential customers about innovations your business has discovered. It could be inventions, new technologies, patents, new products, etc.
9. Tell your potential customers the things you have done to improve your product. It could be lighter, faster, heavier, slower, etc.
10. Tell your potential customers a little history or past information about your business. It could be how it started, how you got the product idea, etc.
Thursday, February 28, 2008
10 Ways To Shift Your Sales Into Overdrive
1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away.
2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.
3. Make money from web sites that don't have an affiliate program, by doing a joint venture. Set up the affiliate program through a third party for them.
4. Build rapport with your potential customers by teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.
5. Allow your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, ebooks or articles.
6. Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics and background on every page.
7. Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request that submitters place your link on their web site.
8. Create traffic generators that people can add to their site without doing all the work. It can be an article directory, freebie directory, web tool, etc.
9. Challenge your visitors to buy your product or service. People love a good challenge. Tell them if they can find a flaw you'll give them a refund.
10. Form a strategic alliance with other related but non-competing businesses. You'll be able to beat your competition by selling to a larger audience.
2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.
3. Make money from web sites that don't have an affiliate program, by doing a joint venture. Set up the affiliate program through a third party for them.
4. Build rapport with your potential customers by teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.
5. Allow your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, ebooks or articles.
6. Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics and background on every page.
7. Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request that submitters place your link on their web site.
8. Create traffic generators that people can add to their site without doing all the work. It can be an article directory, freebie directory, web tool, etc.
9. Challenge your visitors to buy your product or service. People love a good challenge. Tell them if they can find a flaw you'll give them a refund.
10. Form a strategic alliance with other related but non-competing businesses. You'll be able to beat your competition by selling to a larger audience.
10 Reasons To Sell A Fee Based Subscription Ezine
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
2. You won't have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal.
3. You can figure how many subscribers it'll take to meet your income goal. Note on your ad that you'll only accept a limited number of subscribers.
4. You won't have any shipping or materials costs like offline subscription publications. You'll just have your internet access and web site expenses.
5. You can sell back end or upsell products inside a fee based subscription ezine. It could be your own products or affiliate programs you've joined.
6. You can start an affiliate program that will give people residual commission. People will want to join because it's residual instead of one time sales.
7. You could publish a free ezine and allow people to upgrade to your fee based ezine. If they like your free one, they'll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an order pulling machine. Each issue you archive gives you new benefits to add to your sales letter.
9. You could transform your fee based content into another product to sell. It could be an ebook, video, audio book, report, book, etc.
10. You could become known as an expert on the topic of your fee based ezine. You may get hired by other businesses to do speaking engagements.
2. You won't have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal.
3. You can figure how many subscribers it'll take to meet your income goal. Note on your ad that you'll only accept a limited number of subscribers.
4. You won't have any shipping or materials costs like offline subscription publications. You'll just have your internet access and web site expenses.
5. You can sell back end or upsell products inside a fee based subscription ezine. It could be your own products or affiliate programs you've joined.
6. You can start an affiliate program that will give people residual commission. People will want to join because it's residual instead of one time sales.
7. You could publish a free ezine and allow people to upgrade to your fee based ezine. If they like your free one, they'll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an order pulling machine. Each issue you archive gives you new benefits to add to your sales letter.
9. You could transform your fee based content into another product to sell. It could be an ebook, video, audio book, report, book, etc.
10. You could become known as an expert on the topic of your fee based ezine. You may get hired by other businesses to do speaking engagements.
Creating an effective newsletter
Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.
Define Success
Ask yourself “What is the purpose of your newsletter?” A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.
Voice and Personality
Establish a voice or editorial personality – whether newsy, serious, gossipy or funny – that is synergistic with the image you want to portray and connects with your audience. Remember that email newsletters aren't email promotions designed to stimulate immediate action. Sales and promotional copy don't suit e-newsletters. Nor does the traditional tone of broadcast corporate communications. Think of your newsletter as a one-on-one conversation. Just imagine sitting in a coffee shop talking informally with a customer. That's the starting point for your approach--a more personable and appropriate "human" voice will come naturally. Drop the jargon, drop the sales pitch, be as honest as you can, and talk like a human being.
You can have as much or as little personality as is appropriate. Consider adding a brief editorial, a comment or two, an editor's note, a couple of lines of commentary, a touch of opinion; adding a little human element here and there. Sign editorials, give authors a byline, or list some names down in the administrative section of each issue to which your readers can relate to.
>From Line
Whether a person’s name, name of the newsletter or company name – determine what will resonate best with your readers and stay with it.
Subject Line
“Vol. 1, Issue #8” or “Company News” are not enticing subject lines. They are certainly consistent and simple, but they don’t tell your readers anything that will motivate them to open your email. Your subject line is your calling card - entice your readers with the most interesting or intriguing information in your Newsletter..
Style/Format
Establish a format and layout of your Newsletter that is clean and simple, with elements of the Newsletter (table of contents; “Tips”, subscription information, etc. located in the same spot each issue).
Content
Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring click-through rates to determine what types of articles are most popular.
Another dilemma that we all confront is too much information and too little time. The newsletter’s job is to keep readers on top of trends and the latest developments in the industry. Aim for articles and feature stories to meet one of the following criteria by including either: major industry occurrences, forward thinking industry ideas, education on issues or new techniques, or business opportunities.
Whether your customers work out of a corporate or home office, employees need answers to questions and tips for improving business activities. E-newsletters provide you with an opportunity to point out work inefficiencies, and share relevant best practice. When you create a newsletter, try changing your focus from selling products and services to solving your customers’ problems. Think about what they need and give options they don’t know exist
Frequency
Determine how frequently your readers want to hear from you/receive your Newsletter – and what you can commit to. As a thumb rule, a weekly newsletter is ideal. However, don’t launch a weekly newsletter if you are not absolutely certain that you can distribute a quality Newsletter every week. A fortnightly newsletter is a good option too.
Timing
Test and pick a day and time that works best ...and stick to it. Readers should almost be able to set their watches by the receipt time of your Newsletter.
Make it Viral
Provide information readers can act on or that stimulates reaction – forwarding it to friends and peers, stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a “Forward to a Friend” link that enables readers to forward the Newsletter with a personalized note.
Search
Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past Articles on your site.
Printing
Consider providing “printer-friendly formats” on your Web site.
Personalize
At minimum address the reader by name. The most successful newsletters have a human being associated with them...and a personality. If possible, your Newsletter should be “written by a person” at your company...not the company.
Write in layman terms with simple vocabulary
Not everyone has the vocabulary that you and editors do. Use words that are easy-to-understand, and if you do use technical terms, provide a definition that people can relate to. There is nothing more frustrating then a definition that makes less sense than the word itself.
Test
Test the Newsletter on few email addresses to check for errors and other issues – before sending to the entire distribution list.
If you lack experience in print media, seek out assistance if you know someone in the field. If not, don't worry – the above mentioned basic principles apply. Plan to research your material thoroughly and avoid factual or editing errors, as they will make you seem less credible.
Add hyperlinks and include updates on old material should new information surface. The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. You have the option of formatting your e-mail by including colorized text and a variety of fonts, but not all e-mail software supports HTML mail. Consider writing your newsletter in plain text or offer two mailing lists- one for plain text mailings and the other for HTML e-mail.
Make sure you Include:
* Table of Contents
* Hyperlinks for customers who want more information for a featured topic
* Exciting secrets or tips related to your product or service
* Contact information
E-newsletters can take up a good amount of time if not managed correctly. The use of a list server (a piece of software that runs on your Internet provider's computer or on your own web server) is a good option. It will automatically manage a list of e-mail addresses. Once you send your newsletter to the list server, it distributes the letter to the stored addresses. For more information on list servers, contact your Internet service provider. If you opt to use another method, make sure you have a plan for handling incoming and outgoing mail when your customer base increases.
In conclusion, your newsletter can serve as an extension of your business that will reach out to your customers. It will allow you to maintain regular contact with them and serve as an effective and rewarding addition to your marketing arsenal. These tips should help you put it all together and help you create an exceptional newsletter.
Define Success
Ask yourself “What is the purpose of your newsletter?” A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.
Voice and Personality
Establish a voice or editorial personality – whether newsy, serious, gossipy or funny – that is synergistic with the image you want to portray and connects with your audience. Remember that email newsletters aren't email promotions designed to stimulate immediate action. Sales and promotional copy don't suit e-newsletters. Nor does the traditional tone of broadcast corporate communications. Think of your newsletter as a one-on-one conversation. Just imagine sitting in a coffee shop talking informally with a customer. That's the starting point for your approach--a more personable and appropriate "human" voice will come naturally. Drop the jargon, drop the sales pitch, be as honest as you can, and talk like a human being.
You can have as much or as little personality as is appropriate. Consider adding a brief editorial, a comment or two, an editor's note, a couple of lines of commentary, a touch of opinion; adding a little human element here and there. Sign editorials, give authors a byline, or list some names down in the administrative section of each issue to which your readers can relate to.
>From Line
Whether a person’s name, name of the newsletter or company name – determine what will resonate best with your readers and stay with it.
Subject Line
“Vol. 1, Issue #8” or “Company News” are not enticing subject lines. They are certainly consistent and simple, but they don’t tell your readers anything that will motivate them to open your email. Your subject line is your calling card - entice your readers with the most interesting or intriguing information in your Newsletter..
Style/Format
Establish a format and layout of your Newsletter that is clean and simple, with elements of the Newsletter (table of contents; “Tips”, subscription information, etc. located in the same spot each issue).
Content
Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring click-through rates to determine what types of articles are most popular.
Another dilemma that we all confront is too much information and too little time. The newsletter’s job is to keep readers on top of trends and the latest developments in the industry. Aim for articles and feature stories to meet one of the following criteria by including either: major industry occurrences, forward thinking industry ideas, education on issues or new techniques, or business opportunities.
Whether your customers work out of a corporate or home office, employees need answers to questions and tips for improving business activities. E-newsletters provide you with an opportunity to point out work inefficiencies, and share relevant best practice. When you create a newsletter, try changing your focus from selling products and services to solving your customers’ problems. Think about what they need and give options they don’t know exist
Frequency
Determine how frequently your readers want to hear from you/receive your Newsletter – and what you can commit to. As a thumb rule, a weekly newsletter is ideal. However, don’t launch a weekly newsletter if you are not absolutely certain that you can distribute a quality Newsletter every week. A fortnightly newsletter is a good option too.
Timing
Test and pick a day and time that works best ...and stick to it. Readers should almost be able to set their watches by the receipt time of your Newsletter.
Make it Viral
Provide information readers can act on or that stimulates reaction – forwarding it to friends and peers, stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a “Forward to a Friend” link that enables readers to forward the Newsletter with a personalized note.
Search
Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past Articles on your site.
Printing
Consider providing “printer-friendly formats” on your Web site.
Personalize
At minimum address the reader by name. The most successful newsletters have a human being associated with them...and a personality. If possible, your Newsletter should be “written by a person” at your company...not the company.
Write in layman terms with simple vocabulary
Not everyone has the vocabulary that you and editors do. Use words that are easy-to-understand, and if you do use technical terms, provide a definition that people can relate to. There is nothing more frustrating then a definition that makes less sense than the word itself.
Test
Test the Newsletter on few email addresses to check for errors and other issues – before sending to the entire distribution list.
If you lack experience in print media, seek out assistance if you know someone in the field. If not, don't worry – the above mentioned basic principles apply. Plan to research your material thoroughly and avoid factual or editing errors, as they will make you seem less credible.
Add hyperlinks and include updates on old material should new information surface. The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. You have the option of formatting your e-mail by including colorized text and a variety of fonts, but not all e-mail software supports HTML mail. Consider writing your newsletter in plain text or offer two mailing lists- one for plain text mailings and the other for HTML e-mail.
Make sure you Include:
* Table of Contents
* Hyperlinks for customers who want more information for a featured topic
* Exciting secrets or tips related to your product or service
* Contact information
E-newsletters can take up a good amount of time if not managed correctly. The use of a list server (a piece of software that runs on your Internet provider's computer or on your own web server) is a good option. It will automatically manage a list of e-mail addresses. Once you send your newsletter to the list server, it distributes the letter to the stored addresses. For more information on list servers, contact your Internet service provider. If you opt to use another method, make sure you have a plan for handling incoming and outgoing mail when your customer base increases.
In conclusion, your newsletter can serve as an extension of your business that will reach out to your customers. It will allow you to maintain regular contact with them and serve as an effective and rewarding addition to your marketing arsenal. These tips should help you put it all together and help you create an exceptional newsletter.
Sunday, February 24, 2008
Creating effective Ads
Today’s article deals with a subject that we all need to read, study and understand…how to create an EFFECTIVE ad.
Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups and pop-unders. All of these are developed with the intent to make people notice them. However, most of them only end up irritating them. Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creative.
Here are some tips that might help:
Step 1: Define clear goals of your advertising campaign
The most important aspect of any advertising campaign is to have a clear objective in mind. You may be targeting a specific group of people, your initial aim may be to target at least 1000 internet surfers and so on and so forth. Have a well defined, clear purpose.
Step 2: Identify the most effective sites for achieving your goals
Sites that are most relevant to your product or service will, more than likely, be your best bet; but also consider larger sites or networks that can target the audience you're trying to reach. They can be very cost-effective. If you have multiple products or services that appeal to various target markets, you'll have to consider sites that reach all those various segments.
Step 3: Craft your message to fit the needs of the audience you're targeting
This comes down to understanding the audience of the sites you're advertising on. The message you use on a technology site to appeal to technologically savvy customers won't have the same appeal for visitors on a small-business site. Focus your campaign.
Step 4: Content of your Ad
Pay particular attention to the content of the Ad. The content should be such that it clearly distinguishes your product or service from your competitors’. Have a catchy headline. The headline is probably the most important part of the Ad – It is the customer puller.
Step 5: Formulate the specific promotional messages that correspond to your goals
The promotional messages should concentrate on the major selling points of your product or service and have a strong call-to-action.
Step 6: Make the desired action clearly visible
This certainly doesn't mean the desired action should necessarily blink, bounce or do flips, but it should be visible within an accepted format for the media you're using. In the case of the Internet, underlined text links, "click here" text entry boxes, and pull-down menus are all ways you can make the desired action clearly visible.
Step 7: Design the ad so it looks like it belongs on the sites where you're advertising
For instance, you may want to use the site's font faces in your text, color schemes in your background, font color choices overall, and emulate images where appropriate. Try to conform to the environment so potential customers visiting the site don't gasp in shock when they see your ad.
Step 8: Produce multiple versions of each ad
Create three or four versions of each ad, changing the promotional message, call-to-action, font faces and color schemes. This is especially important if you're doing price testing or gauging reaction to specific promotions. By splitting your advertising buy among the various versions of your creative, you can then start to optimize your buy based on the message that works best.
With these tips, you will not only be able to create an ad, but you will be able to create an effective ad that does what it is supposed to do – sell your products and services.
Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups and pop-unders. All of these are developed with the intent to make people notice them. However, most of them only end up irritating them. Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creative.
Here are some tips that might help:
Step 1: Define clear goals of your advertising campaign
The most important aspect of any advertising campaign is to have a clear objective in mind. You may be targeting a specific group of people, your initial aim may be to target at least 1000 internet surfers and so on and so forth. Have a well defined, clear purpose.
Step 2: Identify the most effective sites for achieving your goals
Sites that are most relevant to your product or service will, more than likely, be your best bet; but also consider larger sites or networks that can target the audience you're trying to reach. They can be very cost-effective. If you have multiple products or services that appeal to various target markets, you'll have to consider sites that reach all those various segments.
Step 3: Craft your message to fit the needs of the audience you're targeting
This comes down to understanding the audience of the sites you're advertising on. The message you use on a technology site to appeal to technologically savvy customers won't have the same appeal for visitors on a small-business site. Focus your campaign.
Step 4: Content of your Ad
Pay particular attention to the content of the Ad. The content should be such that it clearly distinguishes your product or service from your competitors’. Have a catchy headline. The headline is probably the most important part of the Ad – It is the customer puller.
Step 5: Formulate the specific promotional messages that correspond to your goals
The promotional messages should concentrate on the major selling points of your product or service and have a strong call-to-action.
Step 6: Make the desired action clearly visible
This certainly doesn't mean the desired action should necessarily blink, bounce or do flips, but it should be visible within an accepted format for the media you're using. In the case of the Internet, underlined text links, "click here" text entry boxes, and pull-down menus are all ways you can make the desired action clearly visible.
Step 7: Design the ad so it looks like it belongs on the sites where you're advertising
For instance, you may want to use the site's font faces in your text, color schemes in your background, font color choices overall, and emulate images where appropriate. Try to conform to the environment so potential customers visiting the site don't gasp in shock when they see your ad.
Step 8: Produce multiple versions of each ad
Create three or four versions of each ad, changing the promotional message, call-to-action, font faces and color schemes. This is especially important if you're doing price testing or gauging reaction to specific promotions. By splitting your advertising buy among the various versions of your creative, you can then start to optimize your buy based on the message that works best.
With these tips, you will not only be able to create an ad, but you will be able to create an effective ad that does what it is supposed to do – sell your products and services.
Sunday, February 10, 2008
10 High-Impact Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.
7. Allow people to give away your free software. Just include your business advertisement inside the software program.
8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.
9. Allow people to place an advertisement in your free ebook if, in exchange, they give away theebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.
7. Allow people to give away your free software. Just include your business advertisement inside the software program.
8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.
9. Allow people to place an advertisement in your free ebook if, in exchange, they give away theebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses
An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.
1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.
2. When you write and give away a free course you will become known as an expert. This'll gain people's trust and they will buy your main product quicker.
3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.
4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.
5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.
6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.
7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.
9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business.
10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.
11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.
12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.
13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.
14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.
15. You'll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.
16. Make money cross promoting your course with other people's products or services. This technique will double your marketing effort
17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. This'll give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.
19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.
20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.
1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.
2. When you write and give away a free course you will become known as an expert. This'll gain people's trust and they will buy your main product quicker.
3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.
4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.
5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.
6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.
7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.
9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business.
10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.
11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.
12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.
13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.
14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.
15. You'll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.
16. Make money cross promoting your course with other people's products or services. This technique will double your marketing effort
17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. This'll give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.
19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.
20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.
20 Super Hot Ways To Make More Money From Your Customers
1. Insert a brochure for another product in the first product package your customer buys from you.
2. Sell a basic product and tell people for a little more money they can receive the deluxe edition.
3. Give your customers a free subscription to your e-zine and include back end products in each issue.
4. Charge people extra money to get the reproduction rights.
5. Send your customers greeting cards at holidays with your back end product offer included.
6. Offer your customers a discount if they buy more than one of the same product.
7. Include a back end product offer on your online "thank you" page.
8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.
9. Send your customer a free surprise gift with your back end product offer included.
10. Give your customers a discount if they buy over a certain number of any products.
11. Publish a back end product offer inside any of the information products you sell.
12. Group your products together in package deals to make more profit form each sale.
13. Include a back end product offer inside your "customer's only" online club.
14. Join someone else's affiliate program and use it as an upsell or back end product.
15. Follow-up with your customers to see if they're happy and offer them another product.
16. Offer people a free sample of your product and tell them they will get a discount if they order now.
17. Send your customers a "thank you" e-mail with a back end offer attached.
18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.
19. Allow your customers the option of signing up to your "future product offers list".
20. Explain to people that for extra money, they can extend the guarantee or warranty of the product.
2. Sell a basic product and tell people for a little more money they can receive the deluxe edition.
3. Give your customers a free subscription to your e-zine and include back end products in each issue.
4. Charge people extra money to get the reproduction rights.
5. Send your customers greeting cards at holidays with your back end product offer included.
6. Offer your customers a discount if they buy more than one of the same product.
7. Include a back end product offer on your online "thank you" page.
8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.
9. Send your customer a free surprise gift with your back end product offer included.
10. Give your customers a discount if they buy over a certain number of any products.
11. Publish a back end product offer inside any of the information products you sell.
12. Group your products together in package deals to make more profit form each sale.
13. Include a back end product offer inside your "customer's only" online club.
14. Join someone else's affiliate program and use it as an upsell or back end product.
15. Follow-up with your customers to see if they're happy and offer them another product.
16. Offer people a free sample of your product and tell them they will get a discount if they order now.
17. Send your customers a "thank you" e-mail with a back end offer attached.
18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.
19. Allow your customers the option of signing up to your "future product offers list".
20. Explain to people that for extra money, they can extend the guarantee or warranty of the product.
10 Hypnotic-Like Sentences That Sell Like Crazy
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.
1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.
2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.
3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.
4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.
5. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.
6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.
7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.
8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.
9. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.
10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.
You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.
1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.
2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.
3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.
4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.
5. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.
6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.
7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.
8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.
9. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.
10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.
Friday, February 8, 2008
Friday, February 1, 2008
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